Yellow page advertising is a form of advertising that a lot of business owners engage in, but only a few are getting their money's worth with it. When I look in the yellow pages, I see a lot of those text ads that gets buried beneath the other thousand of text ads, and the display and full page ads that you see.
If you want to make yellow pages ads work for you, you have to run a display ad or larger. Those tiny text ads will not see the light of day when compared to these larger ads. This is something that should be obvious, but still many business owners choose to run these kinds of ads thinking that it will bring them business riches. This could not be further from the truth.
The "truth" of the matter is that even though you're advertising in the yellow pages, the fact of the matter is that it's just another marketing medium. It's just another way way to get your message out to your targeted audience. So because of this, you should approach yellow pages advertising in the same way that you approach all other forms of advertising. And that approach begins with direct response advertising.
What is direct response advertising? Direct response advertising is simply a way of making your advertising accountable. It means that for every ad that you run, there should be some statistics about the ad that will determine if you will run the ad over and over again.
You want to take this form of advertising to the world of yellow page advertising. If you're a complete beginner to advertising, then you may want to hire a copywriter or an advertising agency to write the ad for you. Tell them that you want to run a direct response ad, with pictures and your contact information and services prominently displayed.
Most copywriters are already familiar with direct response advertising, so this is something that you should not worry about too much. Good copywriters will charge around $ 5000 to write a full page ad for you, so you should make the decision about whether or not it's in your best interest to hire someone to write your advertisement for you.
Yellow page advertising is something that you should definitely use in your business because you can get a lot of clients and customers this way. Just make sure when running your ad, that you're happy with it, and that it was created with the intent of generating a response. You never want to "get your name out there". This is something that is completely ridiculous.
As far as a strategy go, you should focus on generating a lead. Do not try to sell your product or service through your ad. Set up a website that collects a prospect's personal information, or lead them to a 24-hour, 1-800 number where they can leave their information so that you can mail them out a direct mail package, or simply call them to schedule an appointment .
All of this is possible with yellow page advertising. I think you should take a look at your ad, and see if it's getting the response that you desire.
Good luck with using this form of advertising to your advantage today.