Daily on the news online, I read how online search is outperforming traditional media outlets such as as mail, print, TV and radio. I think this makes alto of sense. Everything is online nowadays. Why wait for the radio to play your favorite song when you can hear it instantly online? Why wait for tomorrow’s paper or the ten o’clock new when you can have it delivered real-time with RSS feeds.
In this industry things change at an extremely fast pace. By the time you print something your competition could have already came out with a superior product and have it online on their website within seconds. Compare that to snail mail. How many clients are you losing currently due to old strategies? I admit print, radio and TV still work and even more effective when combined with your companies website address. Case in point. Super bowl commercials, websites traffic peaked during the commercials.
When I call potential customers they ask me to mail them something which I do, but seriously it’s a waste of marketing dollars.Why not just go online and view what were up to now ?
Coca Cola, Pepsi and other big players are realizing that they need to get a online presence. I talk to a lot of businesses that think a website is enough. Or it’s just for information. We are in a era of E-Commerce. Why not profit from your company online, market your website and gain new clients. New companies with twenty something’s realize that online is the way to go.
Gateway started on a farm by two brothers! They were not mailing out flyers nationally.
I’m not saying not to use traditional means of advertising just to re-evaluate your current strategy. For instance in real estate, you can be a veteran of 20 years, have many contacts and do all traditional advertising. I have some of the stuff laying around the house I’ll admit. But how am I going to find a house? The Internet, Google. The new generation wants information fast, and lots of it to make a informed buying decision something a one page flyer cannot show us.
Not to mention pay per click serves highly targeted ads for people actually looking for your services so your not wasting your marketing budget on people who could care less.
As far as marketing dollars go currently online spend outweighs all traditional media. Why ? Because it works !