One of the most cost-effective methods for promoting your business is through the use of newspaper advertising inserts, also known as pre-prints, presorts or free-standing inserts (FSIs). The main feature for this advertising vehicle is the free-standing nature. Usually, this advertising medium is pre-printed and then inserted into the body of the newspaper. Since they are free-standing these inserts will drop into the reader’s lap alerting the reader of the business message at hand. They provide a type of instant messaging that will attract at least a cursory perusal that, if your product and or services are something necessary in the reader’s daily life, will lead them to read on.
Many varying types of retail outlets employ the use of pre-printed inserts that announce new arrivals, discounts, seasonal offerings or weekly specials. Everyone is familiar with the weekly supermarket insert that shoppers consult for coupons or other announcements that, sometimes, are time sensitive. That’s why supermarket inserts are usually placed in a Wednesday newspaper announcing special offers and pricing available during the high-traffic weekend shopping.
“Single Page or Multi-Coloured Pull-Out?”
Some newspaper advertising inserts are as simple as a computer-produced, copied 8 X 11.5 on plain white paper up to a many page, multicoloured pull-out describing a wide array of products and services. Although a small, black and white ad contained in what is called the ROP, run of press, which means printed on a newspaper page, use of an FSI allows you to take advantage of the circulation and stand out from the traditional page ads.
Furthermore, using inserts allows you to apply different characteristics that will make your message stand-out in addition to its free-standing nature. When creating an insert, you can allow for outlandish eye-catching designs employing colour, different type fonts, images and other illustrative shapes. Cleverly designed inserts can include either single or multiple “calls to action.” Through design, you can create a message that stands out and is above and beyond anything that your competitors might present.
“Inserts Can Cost 4 or 5 Times Less Than Direct Mail…”
Through newspaper insertion, your advertising can be distributed at probably four to five times less cost than traditional direct mail advertising. These cost savings can help the educated advertiser create either repetitive presentations or more complex individual messages that can attract more traffic to your website and or retail location.
More traffic translates to greater revenue opportunities. If you truly have what a consumer is looking for, effective insert advertising will bring prospects in and it’ll be your job to convert them into loyal customers.
And, just like the consumer who knows that they’ll find their favourite supermarket circular in every Wednesday addition, repeated use of insert advertising does go a long way toward providing credibility for you and your business. Everyone wants to associate with a winner and, psychologically speaking, a repeat presence in your local newspaper tends to act like a “third-party” reference that produces what marketing experts refer to as TOMA or Top of Mind Advertising.
“Get Into The Heads Of The Readers…”
Eye-catching, cleverly designed, stand-out-from-the-crowd business messages when repeated will become part of the recipient’s inner consciousness. We tend to remember a lot even though we may not know from where the message originated.
Become an informed advertising consumer by educating yourself with help from the experts at AdSense-On-Demand [http://www.adsense-on-demand.co.uk]. You’ll be better prepared when selecting your newspaper insert advertising campaign.