What are your goals for the future? Do you plan on earning $5,000 a month by then end of this year? Are you looking to streamline and hire new people so that you can spend more time on the golf course? No matter what your goals and dreams are, you should know that they are attainable.
In order to be successful in business, you need a strong marketing plan. Your marketing plan should be comprised of a way to attract visitors to you, and to make you money via your advertising efforts. But if your current advertising isn’t doing this for you, you’re pretty much dead in the water because you won’t change what’s not working.
There are some basic strategies that you can learn to make your business a success – and this is something that I would like to share with you hear today. In fact, here’s the first tip for making your marketing and advertising work for you:
1) Give away something for free
This is a classic strategy, but it still works till this day. All you’re doing here is creating a free offer that is prominently displayed in your ad, and leading your readers to a 1-800 to call, or to send them to your website. Now when I say lead them to a 1-800 number, make sure they know that it’s a 24 hour free recorded message – so they don’t have to be pitched by anyone.
This strategy can get you a lot of results, and this is known as the “lead generation” technique, and it’s very powerful. Here’s something else you can do to market your business correctly.
2) Find the market first, then supply a product
A lot of people get this interesting fact wrong. Most new business owners have something to sell, but there is no market for it. Or there’s a market for it, but there’s only a tiny bit of people in there. No matter what the situation is, you have to find the market first, and then find or create a product that will solve their problem or help them to achieve their goals.
It doesn’t matter what niche you’re in – make sure there’s a need or want in the market, and be able to supply this need to people in your niche. They will look at you as a hero and a guru for what you have done for them, and you can really earn a lot of money in your niche because of it.
Plus, because you’ve nailed the market first and then supplied the product, you’ll make more money from operating in this niche, and you’ll face lower competitor – causing you to be a guru in that niche.
These 2 strategies for finding a niche and supplying a need is the backbone of all essential marketing practices. If you want people to come to you instead of you “pushing” your products and services, make sure you have a product and offer that is worth their attention. Otherwise, you’re just a “me-too” business owner, and this is something that you don’t want to perceived on.